Katie Steelman

Medtech Conference Season — Medical Device Industry by the Numbers

Michele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you...

Read More

Marketing Tip of the Week: Delight Your Key Customers [Video]

After you've attracted, converted, and closed customers, the final step is to delight them. Learn here how to maintain that positive relationship...

Read More

Marketing Tip of the Week: When to Write a Press Release [Video]

Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity. Each week, we share a quick tip for...

Read More

Marketing Tip of the Week: Pay Attention to Market Positioning [Video]

Give prospects a clear and compelling reason to approach you through differention. Each week, we share a quick tip for marketing success on our...

Read More

Trends and Challenges in Medical Device Marketing and Sales

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...

Read More

Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]

Don't fear those competitor creepers wanting your prospect list - and here's why. Each week, we share a quick tip for marketing success on our...

Read More

Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]

As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing. Each week, we share a...

Read More

PLS Launch Solutions Rebrands as Launch Team Inc.

We are pleased to announce that PLS Launch Solutions is now Launch Team Inc.!

Read More

Michele Nichols Named President Elect of WNY Entrepreneurs' Organization

A New 'Chapter' We're excited to share that Launch Team President Michele Nichols has been named president of the Western New York chapter of the...

Read More