Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
Katie Steelman Thu, Oct 15, 2015
As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
MTOTW #20: A tactile experience can go a long way in your marketing strategy, whether it's a textured business card or an interactive booth activity at a trade show. Check out these ideas for creative promotional materials, and read the Harvard Business Review article, "Please Touch the Merchandise."
UPDATE 2/4/2016: Check out what we've created lately and why print still matters in 2016.
Have a question or request for a future tip? Let us know in the comments.
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...