Boosting ROI in Marketing Campaigns with Digital Asset Management

Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow

How often do you find yourself or your team digging through files to find the right headshot, correct logo file, or even the login for your social media accounts? Every minute that you spend searching is time and money lost. Disorganization slows execution, disrupts momentum, and creates unnecessary costs that slow down your ROI.

Digital asset management (DAM) — an organizational system for all digital marketing assets — is not busy work that can be swept under the rug. It is the groundwork for a stronger brand consistency and long-term marketing efficiency.

Why is DAM important? Consistent brands achieve 20% more growth and 33% higher revenue than those without brand consistency, according to industry insights. Not only that, but marketing teams have seen faster time-to-market, better brand compliance, and improved internal and external collaboration.

We have created a checklist to help you organize your essential assets and lay the groundwork for sustainable marketing ROI growth.

11 Core Assets Your Organization Should Have on Hand

Brand Style Guide

Your brand style guide is your north star for visual and verbal consistency. Having a guide that your employees can access at any time will cut revision time, speed up content creation, and ensure consistency, clarity, and a recognizable brand across all your marketing efforts.

What should be included in the brand style guide?

• Color Palette
• Typography
• Logo Usage
• Voice and Tone
• Imagery and Photography
• Design Elements

Photography

High-quality and well-organized photos will save you countless hours during campaign planning. When images are labeled and easy to find, your team can produce content much faster and more consistently.

What exactly should I have images of? 

• Product Photography
• Tradeshow Photography
• Website Photography

Be sure to include employee headshots and team photos! In the digital era that we are in, having authentic and personable content is important. At Launch Team, we regularly see team photos gain more engagement in all marketing efforts when compared to heavily designed or AI-generated content.

Logo Files

Streamline your marketing content by having high-resolution files of your company’s logo and every variation of it. When your team can quickly access these files, it ensures consistency across all content and campaigns, reducing errors and the time it takes for revisions.

Contact Database

A segmented, well-organized content database allows you to target the right audience with the right message. Having a clean contact database is a straightforward way to reduce wasted spending, increase engagement, and improve the ROI of your marketing efforts.

How should I segment my contacts? 

• Customers 
• Prospects
• Product or Industry
• Region

Throughout 2025, we saw increased CTR in email marketing sent out to segmented lists across our clients and industries. (Learn more about the 2025 trends we saw and 2026 marketing predictions in our 2026 Workshop Series.)

Sales Toolkit

A complete sales toolkit is going to shorten sales cycles and improve and lead to close rates. When your team has the right materials exactly when they need them, they are able to move faster and close deals more efficiently.

What should my revenue team have access to? 

• Pitch Deck
• Datasheets
• CRM Tools & Sales Automation
• Lead Metrics (All Sources)

Marketing Toolkit

Think of your marketing toolkit as the command center of your marketing operations. When your team has access to brand templates, schedules, and sample pieces, campaigns become more consistent, efficient, and easier to execute.

What does a complete set of marketing resources include? 

• Email Platform
• Email and Newsletter Samples
• Ad Placement Schedule 
• Ad Artwork Samples
• Collateral Samples
• Tradeshow / Event Schedule 
  
  

Are your assets organized, but you need help utilizing them strategically?

Roadmap your entire year with our strategic marketing calendar.

Social Media Accounts

Clear ownership and easily accessible login information are going to prevent downtime and reduce security risks. When your team has access to the accounts they need, there is no need to worry about missed postings or engagement opportunities. Try 1Password for confidential but easy password-sharing internally.

Website Accounts

Quick access to your website accounts means you can update your content, fix issues, and optimize your pages without delays. This is going to help reduce downtime and keep your digital marketing running smoothly.

What accounts should I be monitoring?

• FTP
• Domain registration
• CMS

Google Ads Access

Access to your Google Ads account allows your team to make changes quickly and optimize your ad campaigns. Along with this, the ability to control your budget and track your ad performance in real time saves your money from being wasted on anything that is not performing well.

Analytics & Metrics Access

Whether in Google Analytics, HubSpot Dashboards, or another platform, access to analytics is essential for understanding if your marketing strategy is working. When your team is able to see these metrics firsthand, they are enabled to make data-driven decisions to improve campaigns and eliminate any underperforming strategies.

Pro Tip: Keep these assets or records of the owner in one centralized file or location for easy sharing!

Turn Organization Into Measurable ROI

DAM gives your team the structure they need to move faster, stay on brand, and make smarter decisions every day. When your core assets are easy to find, clearly owned, and strategically used, you eliminate friction that slows campaigns and drains budget.

This leads to faster execution, stronger brand consistency, and marketing efforts that actually compound over time.

Ready to turn your assets into action?

If your assets are organized but not yet working for you, the next step is strategy. A clear plan helps you connect the dots between what you have, what you’re creating, and what drives revenue.  Launch Team is here to help you plan and execute your marketing efforts.