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4 min read

Launch Retreat 2021: How We Improve For Our Partners

By Michele Nichols on Fri, Oct 08, 2021

After a year of off-site and hybrid accommodations, we've all come to miss each others' faces. And as we approach 2022 and reflect on the changes these past years have brought to our clients and industries, our team took the chance to bring everyone back together in person and organize an insightful retreat on the shore of Canandaigua Lake. This team-building experience gave us the opportunity to reflect on market trends, growth, and how we can best support and improve on our external and internal communications

Topics: Company News
2 min read

Celebrating Our 35th Anniversary

By Michele Nichols on Thu, Apr 01, 2021

Michele Nichols, President of Launch Team, reflects on the company's growth and success on its 35th Anniversary while looking forward to future achievements. 

Topics: Company News
2 min read

Launch Team, Inc. Now a Platinum HubSpot Partner

By Michele Nichols on Tue, Nov 03, 2020

Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical industries get their marketing and sales teams aligned, and streamline their inbound marketing processes through HubSpot integrations.

Topics: Company News HubSpot
1 min read

Pro Bono Opportunity for Local Non-Profits

By Michele Nichols on Tue, Oct 13, 2020

Rochester, N.Y. (October 13, 2020) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local mission-driven non-profit organizations.

Topics: Company News
3 min read

Moving Forward: Fall 2020 Update

By Michele Nichols on Wed, Aug 26, 2020

For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and colleagues who put people first and move forward despite such unusual times.

Topics: Business Insights Company News Strategic Planning
2 min read

Launch Team is Expanding: New People in a New Place

By Michele Nichols on Fri, Jun 28, 2019

Launch Team has recently expanded our team with two new valuable members to better serve our growing customer base and services. Additionally, to account for our new growth, we will be moving to a new location just down the road from our current location. Meet our new team members and our new home below!

Topics: Company News
5 min read

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

By Meghan Maloney on Wed, May 15, 2019

Talk of a full-scale trade war between the US and China may sound dramatic, but the latest tariff applied to Chinese goods will have a major impact on the costs of materials coming to the US. The full list of affected goods, available here, includes fresh food and dry goods, consumer goods like hats and handbags, as well as a large list of manufacturing materials such as glass, aluminum, gold, electrical parts, and machinery.

Topics: Company News Internal Communication Strategic Planning Tariff
2 min read

Launch Team's 2019 Commitments

By Michele Nichols on Thu, Jan 24, 2019

Here’s a few of our long-standing commitments, and what’s new for 2019:


Topics: Company News Meet the Team
2 min read

Launch Team, Inc. Granted Women Business Enterprise (WBE) Status

By Alex Ormond on Wed, Aug 08, 2018

Launch Team, Inc. has been granted status as a Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of Minority and Women’s Business Development (DMWBD).

Topics: Company News
2 min read

Luminate Demo Day: The Latest in Optics and Photonics Development

By Damon Diehl on Fri, Jun 01, 2018


Join us on Demo Day during the Xerox Rochester International Jazz Festival.


Topics: Optics Business Insights Company News
1 min read

Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018

By Katie Steelman on Tue, Jan 02, 2018

Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.

Topics: Company News
2 min read

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

By Michele Nichols on Tue, Dec 12, 2017

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.

Topics: Company News Sales Marketing and Sales Alignment CRM implementation