Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger,...
We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market insights and marketing best practices and catching up with old friends. Watch for Launch Team at:
- Laser & Photonics Marketplace Seminar
- LFW Marketing breakfast, Wednesday, January 26
- SPIE Start-up Challenge
- SPIE Photonics West and AR/VR/MR in support of clients
Unable to attend? You can still access our market outlook, check back for our Photonics West in review article, or download the slides from our sessions.
Want to meet up? Book a meeting at the conference or after our return!
Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers
Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...
Email Marketing Trends in 2026: What B2B Marketers Need to Know
TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part...