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3 min read

Change is Coming: The Role of Executives in Change Management

By Melissa Newcomb on Mon, Mar 14, 2022

“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become universal and continual. [Check out our blog on important lessons learned.] Some of the biggest changes are common across all businesses:

Topics: Marketing Strategy Internal Communication Positioning Strategic Planning Transformation Change Management Digital Transformation employee engagement
3 min read

Measuring the Value of Your Brand and Culture in B2B

By Mary Crowley on Mon, Feb 21, 2022

The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value of your business culture will ultimately drive authenticity within your organization.

Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Client Relations Branding and Identity
2 min read

9 Ways to Leverage Culture to Strengthen Your Brand

By Mary Crowley on Wed, Feb 09, 2022

Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business culture matters more than ever to ensure a positive customer experience and win the war for talent. Brand development based on a strong culture supports connection, growth, and sustainability within the working environment. Take a look at 9 ways you can leverage culture in your company to help strengthen your brand and promote a positive company.

Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Branding and Identity employee engagement
5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, Dec 06, 2021

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best-laid plans, change management is always hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment Change Management Digital Transformation
2 min read

Getting More From Your People in a Hybrid or Remote Workforce

By Sarah Holland on Tue, Aug 31, 2021

Employee engagement is important all the time, but we are in a period where its importance has
become paramount. COVID-driven location dispersion, general anxiety, and employee dissatisfaction have made engagement even more challenging. 77% of US employees are currently reporting burnout and 52% of employees intend to look for a new job. In addition, nearly two-thirds of US-based employees that McKinsey surveyed said that COVID-19 has caused them to reflect on their purpose in life. And nearly half said that they are reconsidering the kind of work they do because of the pandemic.

Topics: Internal Communication employee engagement
2 min read

Building Employee Engagement Through a Period of Change or Growth

By Michele Nichols on Mon, Jun 21, 2021

Employee engagement has been top of mind for business leaders for years and has only grown in importance after a year of most workers operating remotely. The topic made headlines with the WeWork CEO’s controversial comments recently at the Wall Street Journal’s Future of Everything Festival, stating that more engaged employees want to come back to the office. “Those who are least engaged are very comfortable working from home,” Sandeep Mathrani said. The debate about his comments shows how strongly many feel about the concept of engagement.

Topics: Internal Communication Transformation employee engagement
3 min read

Organizational Change in M&A: Coffee, Culture, and Communication

By Michele Nichols on Fri, May 21, 2021

Years ago, we worked with an entrepreneur to help him prepare his company for an exit. He did all the right things: built and developed a talented team, grew his bench of successors, and partnered with us early to build a scalable sales and marketing competency that increased his valuation. He anticipated that it would take three years to complete a successful transaction. Instead, it was done in just 18 months.

Topics: Internal Communication Change Management
1 min read

Change Management Expansion

By Michele Nichols on Fri, Apr 23, 2021

We know that change is good, that's why we are expanding our change management support! Like you, we recognize how critical this is to the success of your organization's initiatives. In the companies we work with, the pace of change, employee fatigue, and the need for our support has grown over the last year. We are proud to announce that we are expanding:

Topics: Internal Communication Change Management Digital Transformation employee engagement
3 min read

Leadership’s Commitment to Simplicity: A Priority for 2021

By Michele Nichols on Mon, Jan 18, 2021

I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.

Topics: Marketing Strategy Change and Innovation Internal Communication Change Management
5 min read

How to Maximize Efficiency of a Small Sales Team | 7 Tips

By Nate Fuller on Sat, Aug 24, 2019

Whether you’re a startup working through a product launch, or a large enterprise operating a small division, there will probably come a point where find yourself in the catch 22 of business growth: You need more accounts to fund a sales team, but you need more sales from your current team to get there. It’s through these growing pains that efficiency is paramount in your sales process. We’ve been helping companies overcome challenges like this for over 30 years, and we’ve got some tips to share from this experience.

Topics: Inbound Marketing Internal Communication Sales
4 min read

Product Launch Guide & Communication Plan

By Michele Nichols on Thu, Jul 25, 2019

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

Topics: Business Insights Marketing Strategy Internal Communication Product Launch
5 min read

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

By Meghan Maloney on Wed, May 15, 2019

Talk of a full-scale trade war between the US and China may sound dramatic, but the latest tariff applied to Chinese goods will have a major impact on the costs of materials coming to the US. The full list of affected goods, available here, includes fresh food and dry goods, consumer goods like hats and handbags, as well as a large list of manufacturing materials such as glass, aluminum, gold, electrical parts, and machinery.

Topics: Company News Internal Communication Strategic Planning Tariff