Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger, customer...
Internal Communication
How to Maximize Efficiency of a Small B2B Sales Team in 7 Steps
Updated June 2026 Whether you’re a startup working through a product launch or a large enterprise operating a small division, there will probably...
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Agile Methodology's Role in Change Management
The agile manifesto is 20 years old, but it’s more relevant today than ever. Far beyond software development, teams in various industries are...
Managing Change in the Energy Industry
Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...
What Does Good Internal Communication Look Like in a Hybrid Environment?
There is no new normal. Every company we work with is experimenting with work modes, fully back in office, remote, and hybrid work environments. A...
Change is Coming: The Role of Executives in Change Management
“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become...
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...