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4 min read

3 Things to Consider When Creating Personalized Marketing Messages

By Alex Ormond on Mon, Apr 12, 2021

Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Marketing Strategy Marketing Metrics Email Marketing
4 min read

Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap

By Matthew O'Donnell on Tue, Jun 25, 2019

Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing marketing tactics and spend. In a recent webinar, Launch Team’s President Michele Nichols discussed the many approaches to developing your marketing mix and how companies in the technology space can help find leads and connect with potential customers. She also elaborated on:

  • Specific types of tactics that are working for customers
  • How to identify what tactics are advantageous and what are outdated.
Topics: Inbound Marketing Marketing Mix Marketing Strategy Marketing Metrics
6 min read

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

By Nate Fuller on Fri, Mar 29, 2019

It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.

Topics: Inbound Marketing Lead Generation Marketing Metrics SEO
4 min read

Reviewing Q1: What Metrics Matter to Your Marketing Plan?

By Aimee Schenck on Mon, Mar 18, 2019

You kicked off 2019 with a well-developed and detailed marketing plan, but now that Q1 is over and revenue numbers are in, it's time to take a look at performance. Your first quarter marketing metrics are essential to answering the questions that will help you have a successful Q2. Key questions to ask include:

Topics: Marketing Metrics Strategic Planning
2 min read

Marketing Metrics Play a Role in Marketing & Sales Alignment

By Sarah Campagna on Fri, Oct 27, 2017

I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which have little to no impact on the sales team. The marketing team in turn complains that the sales team doesn't take the time to put the data into the CRM, nor do they learn to use the CRM well enough to make use of the available data. The finger pointing is cyclical and can leave leadership in a quandary. In this case, I believe it is up to the marketer to prove the value of the data to the sales team.

Topics: Marketing Metrics Sales Marketing and Sales Alignment
4 min read

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

By Mandy Bly on Fri, Aug 11, 2017

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

Topics: Inbound Marketing Marketing Metrics HubSpot
5 min read

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

By Michele Nichols on Fri, Feb 17, 2017

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

Topics: Inbound Marketing Marketing Metrics Sales Beer & Blog (interviews)
3 min read

3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing

By Katie Steelman on Mon, Sep 12, 2016

 

More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most buyers prefer to do their own research before engaging your sales team, providing informative content is key. Content marketing is especially important in technical industries, where sales cycles are longer and engineers are often making purchase decisions. Yet many high tech companies still rely on an outbound marketing approach.

Topics: Inbound Marketing Marketing Strategy Content Development Marketing Metrics
3 min read

Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them

By Sarah Campagna on Wed, Aug 03, 2016

 

When a tree falls in a forest and there is no one around to hear it...

Marketing can generate hundreds or thousands of leads through brilliant inbound marketing content, catchy banners, enticing emails, and stellar social media strategies, but if no one ever follows up with these leads, should they really be called leads? And what purpose do they serve?

Before you throw in the online lead generation towel, first reflect on the roadblocks that might be keeping Sales from following up on these leads. Once you understand the real challenges, you can then find ways to improve Marketing and Sales alignment for better follow-up.

Topics: Inbound Marketing Lead Generation Marketing Metrics Sales Marketing and Sales Alignment
1 min read

Marketing Tip of the Week: Track Metrics that Matter

By Katie Steelman on Thu, Jul 21, 2016

MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:

Topics: Inbound Marketing Marketing Metrics
4 min read

7 Marketing Key Performance Indicators for Tech Companies

By Michele Nichols on Wed, Jun 29, 2016

Our clients often ask us, what marketing metrics matter? How can you tell if your marketing efforts are doing enough to generate business opportunities? Ideally, you want to establish metrics that align with your business goals. While these objectives can vary from one industry or company to another, Launch Team has identified seven key performance indicators that are commonly valuable in assessing the effectiveness of a company’s marketing strategy.

Topics: Marketing Metrics
1 min read

Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]

By Katie Steelman on Thu, Apr 28, 2016

MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.

Topics: Marketing Strategy Internal Communication Marketing Metrics Sales