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3 min read

Change is Coming: The Role of Executives in Change Management

By Melissa Newcomb on Mon, Mar 14, 2022

“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become universal and continual. [Check out our blog on important lessons learned.] Some of the biggest changes are common across all businesses:

Topics: Marketing Strategy Internal Communication Positioning Strategic Planning Transformation Change Management Digital Transformation employee engagement
2 min read

Change Management and Digital Transformation: Tips for Success

By Michele Nichols on Mon, Dec 06, 2021

Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk, and in this case, digital transformation is largely treated by leadership and operations teams as a series of independent IT projects instead of realizing its full potential as a driver of competitive advantage.

Topics: Change and Innovation Positioning Strategic Planning Change Management Digital Transformation
5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, Dec 06, 2021

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best-laid plans, change management is always hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment Change Management Digital Transformation
3 min read

Organizational Change in M&A: Coffee, Culture, and Communication

By Michele Nichols on Fri, May 21, 2021

Years ago, we worked with an entrepreneur to help him prepare his company for an exit. He did all the right things: built and developed a talented team, grew his bench of successors, and partnered with us early to build a scalable sales and marketing competency that increased his valuation. He anticipated that it would take three years to complete a successful transaction. Instead, it was done in just 18 months.

Topics: Internal Communication Change Management
1 min read

Change Management Expansion

By Michele Nichols on Fri, Apr 23, 2021

We know that change is good, that's why we are expanding our change management support! Like you, we recognize how critical this is to the success of your organization's initiatives. In the companies we work with, the pace of change, employee fatigue, and the need for our support has grown over the last year. We are proud to announce that we are expanding:

Topics: Internal Communication Change Management Digital Transformation employee engagement
3 min read

Leadership’s Commitment to Simplicity: A Priority for 2021

By Michele Nichols on Mon, Jan 18, 2021

I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.

Topics: Marketing Strategy Change and Innovation Internal Communication Change Management
2 min read

Internal Communications: What Your Team Needs Right Now

By Michele Nichols on Fri, Mar 20, 2020

In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has become a trope…and the scourge of every leader.

Topics: Change Management
2 min read

Internal Communication & Change Management: A Marketing Challenge?

By Michele Nichols on Fri, Jan 12, 2018


Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.

Topics: Marketing Strategy Internal Communication Change Management