Get Your Product Launch on Track: A Practical Guide to Agile
Featuring insights from Starlet Smith, Lead Agile Coach at Alliant Energy Product development cycles are lengthening, increasing the risk of missing...
Katie Steelman Thu, Dec 17, 2015
Our third, and final, step in the positioning strategy.
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MTOTW #29: The final step in the corporate positioning process is to create an actionable marketing plan that aligns with your competitive sweet spot and supports sales.
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