Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger, customer...
A Fractional CMO to Manage Change & Grow Your Business
Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth....
Managing Change in the Energy Industry
Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and...
Empowering People and Ideas: Congratulations, Fellow ATHENA Award Finalists!
We are proud to have been among all the finalists at the 2022 ATHENA awards ceremony, sponsored by the Women’s Council of the Greater Rochester...
2020 Standout Successes: Product Launch and Brand Transition
Welcome to 2021! We’re rested, recharged, and ready for a fresh start. While last year didn’t go quite as planned, as we look back, by and large,...
Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...