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New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100% zero-emission electricity by 2040, 70% renewable energy generation by 2030, and economy-wide carbon neutrality.

Experts predict cleantech will increase jobs, drive the development of new technologies, and strengthen both the regional and state economies. Already, investments in cleantech have created approximately 158,000 jobs in New York’s clean energy sector, just in the year 2020.

Utilizing all of the resources in your existing toolset is imperative for your company’s day-to-day success and growth. In the Lunch and Learn, Maximizing Your Toolset Series, Launch Team’s Account Manager Alex Ormond talks about how you can align your team and processes in a remote work environment. Alex walks through the best ways to get the most out of your existing toolset while arming you with actionable next steps to apply these best practices. 

Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool less effective. These challenges can impact your team’s efficiency, as well as your bottom line.

Can your company relate to one or many of these scenarios? If so, read on!

• We have a tool, but no one uses it.
• We have tools that seem to be working, but no measurement of ROI.
• We have 5 tools, but I think we could consolidate.
• We want to do more, but we haven’t committed to spending the money on a tool to help.

As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings help surgeons make more informed decisions during a sensitive operation. Medical students practice procedures in a safe, immersive setting. An ultrasound technician conducts a hands-free examination at the patient’s bedside with a lightweight, portable display. In the end, digital realities such as these are aimed at improving patient outcomes. AR and VR will become more commonplace in the health care industry and it’s up to the medical device manufacturers to help push innovations into this sector.

As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software toolset: companies buy a tool, hate it, and purge, buy a tool, hate it, and purge, buy a tool, hate it, and purge, and continue to wonder why there aren’t technology options available for their needs. This is obviously bad for efficiency, but what about the unnecessary costs? For example, the average cost of a full-scale Salesforce implementation can run an organization anywhere between $5,000 and $100,000! And for companies shopping for their first marketing automation (or marketing drip) platform, we continue to hear that all the options and the work involved in planning for a successful implementation is extremely overwhelming.

Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology. Over the last 20 years, augmented, virtual, and mixed reality technologies have seen mass adoption for consumer use due to new innovations in the semiconductor and photonics industries. While these extended reality (XR) technologies are heavily implemented in a creative economy, it’s predicted that ER technology will spread into more diverse industries with extensive near-term growth potential. As worldwide spending on XR products and services is predicted to be $18.8 billion in 2020, it is useful to understand this complicated market to better position your brand in the market.

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?