Marketing KPIs & Benchmarks for 2026
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.
LinkedIn is especially important for high tech B2B companies. LinkedIn accounts for more than 80% of B2B leads generated through social media, and 63% of marketers say that LinkedIn is the most effective B2B social media channel.
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Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
Applying the 80/20 Strategy in Advanced Manufacturing
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...