MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.
LinkedIn is especially important for high tech B2B companies. LinkedIn accounts for more than 80% of B2B leads generated through social media, and 63% of marketers say that LinkedIn is the most effective B2B social media channel.
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