Email Marketing Trends in 2026: What B2B Marketers Need to Know
TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part...
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.
LinkedIn is especially important for high tech B2B companies. LinkedIn accounts for more than 80% of B2B leads generated through social media, and 63% of marketers say that LinkedIn is the most effective B2B social media channel.
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State of Quantum 2026
Key Takeaways: Quantum computing (QC) is advancing from research into early commercial applications, with promising use cases in drug discovery,...
Launch Team Inc. Named a 2026 RBJ Elevating Women Award Winner
We're proud to share that Launch Team has been recognized as a 2026 Rochester Business Journal Elevating Women award winner.