Seen & Heard at FABTECH: The Latest in Advanced Manufacturing
Updated 2026 FABTECH is North America’s largest metal forming, fabricating, welding, and finishing event—and offers a fascinating and forward-looking...
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.
LinkedIn is especially important for high tech B2B companies. LinkedIn accounts for more than 80% of B2B leads generated through social media, and 63% of marketers say that LinkedIn is the most effective B2B social media channel.
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2026 Q3 Industry Lookback & What to Prioritize in Q4
Updated October 2026 In Q2, companies were back in motion. In Q3, companies were focused on upgrading existing marketing and sales processes to meet...
Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger,...