Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.
LinkedIn is especially important for high tech B2B companies. LinkedIn accounts for more than 80% of B2B leads generated through social media, and 63% of marketers say that LinkedIn is the most effective B2B social media channel.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Need more sales tips? Download our 8 Tips for Better Sales Lead Follow-up.
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
Marketing KPIs & Benchmarks for 2025
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...