How to Maximize Efficiency of a Small B2B Sales Team in 7 Steps
Updated June 2026 Whether you’re a startup working through a product launch or a large enterprise operating a small division, there will probably...
1 min read
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?
- First is to drive lead generation. LinkedIn Groups are a great source of prospective customers. Post downloadable content that addresses a specific need or problem, and people will click.
- Second is lead follow-up. In addition to adding trade show leads to an email nurture program, connect with them on LinkedIn. Be sure to customize your invitation to connect, identifying where you met them, and how and when you’ll contact them in the future.
- Finally, your engineers and salespeople can build thought leadership by answering Group questions and posting relevant articles.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Want more tips for connecting customers? Download our 8 Tips for Better Sales Follow-up.
Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...