Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...
1 min read
From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.
Michele Nichols, President of Launch Team, with co-presenter Kerry Scarlott, recently presented a webinar to an audience of optics and photonics leaders on the legal and marketing challenges for this particular industry.
The presentation explored major considerations for steps such as:
- Customer research and targeting
- IP protection
- Custom solution selling
- Introducing international sales channels
This webinar is the first in a series covering high tech industry topics. Watch for new mini-classes and free live workshops throughout the year.
Michele will present on key IP and marketing challenges facing innovators in materials and nanotech at the Materials Research Society (MRS) Spring Meeting in Phoenix on March 31. Exhibitors will also have the opportunity to learn sales and marketing principles for engineers.
For engineering-driven companies, these courses, along with the Launch Team blog and available educational resources, can help business leaders manage business growth and expansion, and develop a strong brand and an effective sales engine.
Download our guide for sales and marketing tips for each stage in the company lifecycle.
Celebrating Our 40-year Anniversary with Leadership Promotions
2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...
Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...