Download the persona development worksheet

Determine your ideal customers

Creating buyer personas is an important step toward understanding and reaching your distinct audience. Even in highly targeted industries, personas differ. The more specific you are when determining your personas, the better you'll be able execute inbound marketing strategies to attract these buyers.

Personas can help you:

  • Segment your email database
  • Organize your content marketing strategy
  • Improve lead nurture programs
  • Build future products or services to suit customer needs

Get the Persona Development Worksheet