Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
1 min read
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video, nurtured leads make 47% larger purchases than non-nurtured leads. The two biggest keys to reaching those prospects? Persistence and speed.
In 2007 it took 3-4 cold call attempts to reach a prospect. Today it takes 8-10. And 80% of sales require as many as 5 follow-up calls after the initial meeting. Despite this, 44% of salespeople give up after just 1 call. Consistent yet varied outreach in the form of calls, voicemails, and emails will help you close deals.
Speed of communication is also paramount. Studies have shown that 50% of sales go to the first salesperson to contact the prospect. Furthermore, a salesperson is 9x more likely to convert a web lead if they follow up within 5 minutes of initial contact.
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Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.