Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...
1 min read
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video, nurtured leads make 47% larger purchases than non-nurtured leads. The two biggest keys to reaching those prospects? Persistence and speed.
In 2007 it took 3-4 cold call attempts to reach a prospect. Today it takes 8-10. And 80% of sales require as many as 5 follow-up calls after the initial meeting. Despite this, 44% of salespeople give up after just 1 call. Consistent yet varied outreach in the form of calls, voicemails, and emails will help you close deals.
Speed of communication is also paramount. Studies have shown that 50% of sales go to the first salesperson to contact the prospect. Furthermore, a salesperson is 9x more likely to convert a web lead if they follow up within 5 minutes of initial contact.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Need more sales tips? Download our 8 Tips for Better Sales Lead Follow-up.
Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...