Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
1 min read
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video, nurtured leads make 47% larger purchases than non-nurtured leads. The two biggest keys to reaching those prospects? Persistence and speed.
In 2007 it took 3-4 cold call attempts to reach a prospect. Today it takes 8-10. And 80% of sales require as many as 5 follow-up calls after the initial meeting. Despite this, 44% of salespeople give up after just 1 call. Consistent yet varied outreach in the form of calls, voicemails, and emails will help you close deals.
Speed of communication is also paramount. Studies have shown that 50% of sales go to the first salesperson to contact the prospect. Furthermore, a salesperson is 9x more likely to convert a web lead if they follow up within 5 minutes of initial contact.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Need more sales tips? Download our 8 Tips for Better Sales Lead Follow-up.
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...