Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...
1 min read
MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.
Particularly in B2B and technology-driven industries, customers prefer to do a good deal of research on their own before reaching out to your salespeople. Even when they do reach out, 63% of prospects requesting information will wait at least another 3 months before making a purchase decision. This makes the sales cycle long, but not unmanageable.
Prospects that are in lead nurture programs make 47% larger purchases than those that aren’t. They key is to provide valuable content at each step. Tip sheets are great for customers doing preliminary research, while white papers or webinars might attract more serious prospects. Ultimately, 68% of customers feel more positive about a brand after consuming their content.
So when you’re planning your content marketing strategy and marketing roadmap, make sure you’re accounting for the top, middle and bottom of the funnel.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Download our Marketing Roadmap Planner to organize your content marketing and other activities.
Celebrating Our 40-year Anniversary with Leadership Promotions
2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...
Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...