Beer & Blog: Company Rebranding from a Legal Perspective
Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just...
Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians...
Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]
MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.
Driving Change Plans in Family-Owned Businesses
At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and...
Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A...
Growing with You: Launch Team Celebrates 30th Anniversary
Thank You for 30 Years! If companies are like people, then at 30 you're officially a grown-up. You've hit your stride, found a rhythm, know what...
Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales...
Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re...
Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold...