Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...
1 min read
![Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]](https://www.launchteaminc.com/hubfs/graphs-sq.jpg)
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.
First, your marketing and sales teams should agree on what qualifies a lead to move from marketing to sales. If you use a CRM, set up an automated lead scoring system to help identify these criteria and discover sales opportunities.
Regularly tracking and evaluating metrics such as total leads, qualified leads, conversion and close rates, and the average time a lead spends in the pipeline can improve cooperation and efficiency.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Want to close more sales? Download our 8 Tips for Better Sales Follow-up.
Get Your Product Launch on Track: A Practical Guide to Agile
Featuring insights from Starlet Smith, Lead Agile Coach at Alliant Energy Product development cycles are lengthening, increasing the risk of missing...
Marketing KPIs & Benchmarks for 2026
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...