Winning Talent and Trust in 2026
The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...
1 min read
![Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]](https://www.launchteaminc.com/hubfs/graphs-sq.jpg)
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.
First, your marketing and sales teams should agree on what qualifies a lead to move from marketing to sales. If you use a CRM, set up an automated lead scoring system to help identify these criteria and discover sales opportunities.
Regularly tracking and evaluating metrics such as total leads, qualified leads, conversion and close rates, and the average time a lead spends in the pipeline can improve cooperation and efficiency.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
Want to close more sales? Download our 8 Tips for Better Sales Follow-up.
Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...
Celebrating Our 40-year Anniversary with Leadership Promotions
2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...