3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing
More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most...
Launch Team Associate to Teach Optics Course for Sales Professionals at SPIE Optics + Photonics
Heading to SPIE Optics + Photonics this month? Don't miss these presentations by Damon Diehl, Launch Team technical writer and Ph.D. Two other...
Marketing Tip of the Week: Track Metrics that Matter
MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more...
Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff
For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales...
Building a Patent Portfolio Amid the Death of True R&D
Patent Portfolio ROI Each year, more and more American companies are cutting research and development budgets, moving further away from fundamental...
Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]
MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web...
Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Beer & Blog: IP Considerations for Second-Stage Growth Companies
Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week...
Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success: