Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...
1 min read
Heading to SPIE Optics + Photonics this month? Don't miss these presentations by Damon Diehl, Launch Team technical writer and Ph.D. Two other members of the Launch team will also be at the show, and we welcome the chance to meet with you!
Course 1: The Very Least You Need to Know About Optics
This course introduces non-engineers, particularly sales professionals, to the central principles of optics. Focusing on visual examples rather than mathematics, the course teaches the concepts of optical reflection, refraction and diffraction. It also serves as an introduction to the workings of essential optical elements such as lenses, mirrors and prisms.
“This crash course will give sales professionals the tools they need to understand most technical optical presentations,” Diehl said. “With the basics in hand, they will be well-positioned to study more specialized topics related to the industries they serve.”
Monday, Aug. 29, 1:30 to 3:30 p.m.
Course 2: Critical Skills for Compelling Research Proposals
This is a popular and highly interactive course that addresses “proposal phobia.” Students learn to harness the enthusiasm for their research to construct a strong proposal from the inside out.
Wednesday, Aug. 31, 8:30 a.m. to 12:30 p.m.
Meet us at the show!
Launch Team President Michele Nichols and Account Manager Sarah Campagna will also attend Optics + Photonics to support clients during the exhibition. For more than 15 years, Nichols has been developing marketing programs for optics and technology companies, helping them rebrand, enter new markets, launch new products and rethink strategy for their next stage of growth. To schedule a meeting with Nichols or Campagna during the show, please contact us.
Celebrating Our 40-year Anniversary with Leadership Promotions
2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...
Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...