Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
1 min read
MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:
Click-through rate and bounce rate are better measures of banner ad effectiveness than impressions. They let you know if your audience is the right audience.- Pay attention to social media engagement rather than number of followers. Clicks, likes, and shares tell you which content is resonating with your audience.
- Organic web traffic is a better indicator of SEO effectiveness than total web traffic.
- Track qualified leads in addition to total leads to gauge whether or not you’re attracting the right prospects.
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For more key performance indicators, download our Marketing KPI Worksheet.
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.
Launch Team Inc. Marks 40 Years by Proving Reinvention Is the Real Competitive Advantage
Launch Team Inc. today marks 40 years since its founding in Rochester, New York, celebrating a milestone defined by evolving in the face of...