Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:
Click-through rate and bounce rate are better measures of banner ad effectiveness than impressions. They let you know if your audience is the right audience.- Pay attention to social media engagement rather than number of followers. Clicks, likes, and shares tell you which content is resonating with your audience.
- Organic web traffic is a better indicator of SEO effectiveness than total web traffic.
- Track qualified leads in addition to total leads to gauge whether or not you’re attracting the right prospects.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
For more key performance indicators, download our Marketing KPI Worksheet.
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
Marketing KPIs & Benchmarks for 2025
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...