Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
1 min read
MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:
Click-through rate and bounce rate are better measures of banner ad effectiveness than impressions. They let you know if your audience is the right audience.- Pay attention to social media engagement rather than number of followers. Clicks, likes, and shares tell you which content is resonating with your audience.
- Organic web traffic is a better indicator of SEO effectiveness than total web traffic.
- Track qualified leads in addition to total leads to gauge whether or not you’re attracting the right prospects.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
For more key performance indicators, download our Marketing KPI Worksheet.
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...
