Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Katie Steelman Thu, Apr 14, 2016
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold and play with a puppy. But eventually he had to ask: “Do you want the puppy?”
At a certain point in the sales process, you have to go for the no—but when is that, exactly? A good rule is to look at the length of your average sales cycle. When a prospect has reached the end of that timeframe without closing, it’s time to ask.
In high tech industries, the sales cycle is typically longer, which is why lead nurture programs are so important to ensuring sufficient mindshare throughout that timeframe.
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