Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
1 min read
Launch Team Inc. is pleased to announce that we've been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables us to offer the HubSpot CMS and CRM platforms to clients to improve their online marketing and sales.
Since 2012, Launch Team has been helping clients in advanced manufacturing, optics and other high tech fields grow and convert web-based leads with HubSpot’s inbound marketing software, leveraging activities including:
- website management
- search engine optimization (SEO)
- lead management
- marketing analytics
- email marketing
- blogs and other content
- social media
“Since we began working with HubSpot, the percentage of qualified online leads has grown year after year for both us and our clients,” Launch Team President Michele Nichols said. “Because high tech buyers typically prefer to do their own research before making a purchase, a content-driven inbound marketing strategy has proven an effective and quantifiable way to reach prospects.”
In addition to Partner Certification, three members of the Launch marketing team are HubSpot Certified, having demonstrated both practical and theoretical mastery of HubSpot inbound marketing methods. Web Design Specialist Beth Shope is also HubSpot Design Certified for her expertise in the HubSpot Content Optimization System (COS).
Learn more about inbound marketing with HubSpot, or request a demo.
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.