Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
![If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]](https://www.launchteaminc.com/hubfs/blog-images/kid-duh-strategic-planning.jpg)
Effective strategic planning clearly establishes company goals and how you will meet them. It’s not something you discuss once in a meeting and then set aside; it’s an ongoing process with many moving parts. From regular budget checks to sales and marketing alignment to branding, you and your team should periodically revisit the different aspects of your strategic plan.
Check out the infographic below to learn how you can stop treating your strategic plan as an event and start leveraging planning activities throughout the year. Or download our month-by-month strategic planning guide.
Download our Strategic Planning Calendar for action items and additional resources to help keep your strategic plan on the right track.
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...