Improving Optics Marketing & Sales: Photonics West 2017 Short Course

Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales strategies for optics companies.

The course, "The New Sales Model: How to Bring Customers to You," will explore inbound marketing best practices, metrics and sales tactics that have helped companies in the optics and photonics industry grow their revenue base. Michele will share benchmark data and examples from Launch Team clients, as well as specific recommendations for improving marketing ROI. Participants will also have the opportunity to compare their marketing wins and lessons learned with industry peers in a roundtable discussion.

Course breakdown:

• The new sales model — what effective selling looks like in today's complex, competitive landscape
• How to bring customers to you — best practices to attract, engage, and serve customers through an inbound approach
• Marketing roundtable — peer-to-peer discussion of the sales and marketing tactics that are working best for optics companies  

“Inbound marketing—providing useful content that draws customers to your business—has proven value, but you have to know what works for your industry and audience,” Michele said. “This short course will offer practical advice to help optics companies implement a sales and marketing strategy that delivers measurable ROI.”

The short course is designed for CEOs, vice presidents of marketing or sales, product managers, marketing staff and others in customer development responsible for ensuring a healthy pipeline.

Launch Team, a marketing and IP development firm specializing in optics and high tech industries, will be offering attendees a free Marketing Assessment & Consultation after the show. Normally $2,950, the assessment includes a comprehensive review of current inbound and outbound marketing strategies and actionable suggestions for improvement.

The New Sales Model: How to Bring Customers to You

Tuesday, Jan. 31, 12:15-3 p.m.

South Exhibit Level, Room 102

Can't make the session? Contact us to set up a meeting at the show.