Email Marketing in 2024: Updates That Will Affect You
New email updates are here and will take affect on February 1, 2024. Want to understand what is changing and how it might affect you? Keep reading!
Email Marketing
3 Things to Consider When Creating Personalized Marketing Messages
Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization...
5 Ways to Get Smart With Your Marketing in 2025
According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as...
Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not
Can your company relate to one or many of these scenarios? If so, read on! We have a tool, but no one uses it. We have tools that seem to be working,...
What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
Trade Show Follow Up: Why Automated Lead Nurture Is a Must
Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition...
Marketing Tip of the Week: Don't Underestimate the Power of Email Marketing [Video]
MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead...
Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]
Companies who utilize email marketing programs generate 50% mores sales-ready leads. Each week, we share a quick tip for marketing success on our...