The Social Dilemma: Impact of Social Media in B2B
B2B marketing and sales are changing fast, and while experience matters, we need to keep up with the latest. Launch Team uses a mix of formal and...
Change Management in Utilities
The energy and utility industry is faced with a lot of change: renewables, microgrids, IIoT, and automation. Climate change is driving unpredictable...
State of the Optics & Photonics Industry: SPIE Summit Debrief
Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...
Smart Moves for Trade Shows 2023/2024
Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year...
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...
Improving International Product Launch and Sales Through Distributors
Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...
Trends for Tech Startups and the Investment Community
Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...