As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general sense of optimism. With that comes a new challenge, though: when your revenue base becomes too concentrated on a single industry or customer, your risk of market pull-back or decreased demand increases.
Recent posts by Michele Nichols
2 min read
Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits
Quick Wins for the Last Quarter
Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing for manufacturing, where we’re balancing capacity, booked revenue and shipped revenue targets, it’s a challenging time. For better sales and marketing alignment and a stronger close to the year, here are some key questions to ask your team:
Topics: Sales Strategic Planning Marketing and Sales Alignment
4 min read
What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.
Topics: Marketing Mix Marketing Strategy Email Marketing
3 min read
Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb
Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down with him to hear more about his work in the classroom and in the field with the Advanced Optics division of Corning.
Topics: Optics Beer & Blog (interviews)
2 min read
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:
Topics: Business Insights Marketing Strategy Change and Innovation Product Launch
3 min read
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018
With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.
Topics: Business Insights Change and Innovation Trade Show Strategy
3 min read
5 Biggest Marketing & Sales Challenges for Engineers
Customer Experience Sells
We’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although the word “sales” typically conjures images of overzealous, comb-over-sporting used car salesmen, sales are a necessary part of your business’s profitability and growth. Sales funds innovation, which in turn fuels more sales.
Topics: Optics Business Insights
8 min read
Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley
Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec Optics, sat down with us to talk commercialization strategy.
Topics: Product Launch Beer & Blog (interviews)
2 min read
Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.
Topics: Marketing Strategy Internal Communication Change Management
2 min read
Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.
Topics: Company News Sales Marketing and Sales Alignment CRM implementation
2 min read
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $34 billion by 2022, but top line growth is slowing. And while this increase in R&D investment is a positive sign, uncertainty in healthcare reform is causing some paralysis in the market. How can companies overcome this risk aversion and really sell?
Topics: Marketing Strategy Product Launch Medical Device
2 min read
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting the medical device industry. From product launches to new sales models, we're examining the 2018 outlook and sharing our insights.
