Michele Nichols

Improving International Product Launch and Sales Through Distributors

Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...

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Trends for Tech Startups and the Investment Community

Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...

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Electronic sign at Photonics West, surrounded by colorful balloons

SPIE Photonics West DEI Roundtable

Lessons Learned from Students, Candidates, Employees & Employers Introduction: I was proud to be asked to lead this roundtable discussion on a topic...

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Catch Launch Team at FABTECH 2022

We're headed to FABTECH 2022, November 8-10 in Atlanta, Georgia.

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Photonics West 2022: Catch Us Live or Remote

We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market...

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2021 Lessons Learned in Navigating Change

Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the...

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Digital Transformation in Healthcare: Observations from MD&M

This year’s MD&M East, an expo that spans medtech, packaging, automation, plastics, design, and quality for the largest design and manufacturing...

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Change Management and Digital Transformation: Tips for Success

Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk,...

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