Michele Nichols

State of the Optics & Photonics Industry: SPIE Summit Debrief

Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...

Read More

Smart Moves for Trade Shows in 2026/2027

Updated For 2026 Trade shows remain one of the most valuable opportunities to connect with the right audiences, generate pipeline, and build...

Read More

The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing

Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...

Read More

Measuring Change: KPIs for Change Management

Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...

Read More

Improving International Product Launch and Sales Through Distributors

Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...

Read More

Trends for Tech Startups and the Investment Community

Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...

Read More
Electronic sign at Photonics West, surrounded by colorful balloons

SPIE Photonics West DEI Roundtable

Lessons Learned from Students, Candidates, Employees & Employers Introduction: I was proud to be asked to lead this roundtable discussion on a topic...

Read More

Catch Launch Team at FABTECH 2022

We're headed to FABTECH 2022, November 8-10 in Atlanta, Georgia.

Read More