Trade Show Strategy: The Best and Worst of SPIE Optics + Photonics 2016
Optics + Photonics is a well-executed conference set in the beautiful city of San Diego. The weeklong event is known for its technical presentations...
Trade Show Strategy (4)
Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a...
Best and Worst of the Photonics West 2016 Exhibition Floor
According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to...
6 Post-Show Activities That Improve Trade Show ROI
As we gear up for Photonics West and the winter–spring trade show season, we’re sharing a variety of tips, tricks, and insights to help you improve...
Marketing Tip of the Week: Be Strategic When Choosing Trade Show Trips [Video]
Attending a trade show soon? Consider a little tip for your trip. Each week, we share a quick tip for marketing success on our YouTube and Instagram...
Avoid Trade Show Burnout — Get Off-Site at Photonics West
This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings...
Catch Us at These 2016 Events for High Tech Marketing Tips
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
Marketing Tip of the Week: Expand Your Trade Show Marketing Metrics [Video]
How do you measure trade show success? Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there...
Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016
Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like...