2022 Photonics Trends and Themes: Photonics West Observations
Another successful year at Photonics West is in the books! With the show being back in person again since it last was in 2020, we wanted to share...
Trade Show Strategy (2)
Photonics West 2022: Catch Us Live or Remote
We have missed seeing our photonics clients face to face and hope to see many of you at Photonics West January 23-27. We’ll be sharing market...
Best Practices for Tradeshows in Today’s Environment: A look at FABTECH
Tradeshows are back, but the best in class aren't back to 'business as usual'--conference organizers and exhibitors are rethinking tradeshow goals...
We're Back: Meet Launch Team at FABTECH 2021
After last year's cancellation, FABTECH 2021 is back live and coming at full speed on September 13-16 in Chicago, Illinois! A lot has happened since...
Replacing Trade Show Leads
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a...
Leveraging Existing Technology to Enhance Virtual Events
Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even...
2021 Product Launches: 5 Tactics That Can Replace Trade Shows
With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling,...
Virtual Tradeshow Recommendations: Photonics West is virtual…now what?
Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and...
FABTECH Canceled: Advanced Manufacturing Market Outlook 2020
It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019,...