Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even maintain hybrid or virtual formats even after floors open back up given the significant cost difference. However, we are repeatedly hearing about the difficulty associated with virtual events. Common challenges include:
Similar to in-person events, some virtual tradeshows are better than others, but regardless of the event itself, your team can find ways to leverage the newly created content and skillset. Companies are seeing success in creating their own ‘virtual booth’ hosted right through a website or marketing automation tool. This page acts as a resource library similar to the virtual booths teams are standing up for events. Not only does this help your team collect and re-purpose all of the content you’re producing, but it can be easily updated for each new show.
A couple of examples:
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This landing page focused on giving visitors an overview of the company, introduce the team, and share resources.
The chat feature was utilized by the sales team to help visitors find product information and schedule Zoom calls. |
This fun example feels like a booth and allowed the team to utilize booth designs while linking to different parts of the website. |
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