Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
If you are new to trade show exhibiting, haven’t exhibited in awhile, or want to validate your trade show planning approach, read our practical Trade show ROI Guide, which is based on best practices of our high technology clients.
"We had 8 guys in a 10 foot booth at the last show-mostly for training. Nobody knew what to do." -- GM, Optics manufacturer
"We organized our first-ever all-hands meeting to coordinate with a major tradeshow. A lot of those guys had never been to a tradeshow before. It was great education and told our prospects and competitors that we were a force to be reckoned with." -- President, Electromagnetic technology manufacturer
Like these two companies, many are maintaining their tradeshow spend while rethinking the strategy and broadening goals to include new employee orientation/training and competitive research.
It's expensive and risky: how do you help new employees confidently portray your brand, in the booth and on the floor? Here's what you, their leader, need to do:
If you want to be a "force to be reckoned with", not just "8 guys in a 10 foot booth", do the prep work. Download our Free Marketing Resource Kit: Maximize Event and Trade show ROI, which includes:
FREE Marketing Resource Kit:
Maximize Event and Trade Show ROI
Learn planning basics and best practices for stellar business returns from your next event or trade show.
Kit includes: Trades show Planner, Event Staff Training Presentation, & Packing list.
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