CRM – Not just for Sales, How Your Executive Team Can Utilize This Tool
A Customer Relationship Management (CRM) system is a place for businesses to collect data that can help increase productivity, internal...
Launch Marketing and Sales Tech Series Recap
Utilizing all of the resources in your existing toolset is imperative for your company’s day-to-day success and growth. In the Lunch and Learn,...
Replacing Trade Show Leads
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a...
Leveraging Existing Technology to Enhance Virtual Events
Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even...
Embracing Digital Marketing for Engineering-Based Companies
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the...
3 Things to Consider When Creating Personalized Marketing Messages
Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization...
Increase CRM Usage & Sales Team Motivation with Sales Gamification
Gamification has some proven benefits to increasing customer engagement, but what can it do for your sales team? In many industries, risk aversion...
Increase CRM Efficiency: Fix These 5 Mistakes
Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool...
Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not
Can your company relate to one or many of these scenarios? If so, read on! We have a tool, but no one uses it. We have tools that seem to be working,...