4 Ways to Approach 2025 Strategic Planning
For many, late summer is the time for strategic planning. This year may be particularly challenging, as many companies took a 'wait and see' approach...
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a significant portion of the year’s leads. Well, 1Q 2021 has come and gone, and many are finding that the virtual events have not been a sufficient replacement.
While many are still planning on in-person events later this year, we shouldn’t simply wait and revert back to a reliance on trade shows. What should you do to help connect with prospects and replace those leads? Here are a few ideas to get you started:
If you have not tried something new recently, now is the time. Many tools can improve digital engagement:
Tried one virtual show and had a bad experience? Try another one. There is so much variety in platforms, audience quality, and expectations, it’s too soon to categorically dismiss them.
A product launch or the rollout of new branding has been one of the most challenging things to execute this year—many are feeling like the “air has been let out of the balloon.” How do you generate energy around a major announcement?
For many, late summer is the time for strategic planning. This year may be particularly challenging, as many companies took a 'wait and see' approach...
Launch hosted a series of sales training workshops with customer service and engineers who have a hand in sales. Together, we discussed tips for...
In our planning and strategy sessions, we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats...