Launch Team Inc. Named a 2026 RBJ Elevating Women Award Winner
We're proud to share that Launch Team has been recognized as a 2026 Rochester Business Journal Elevating Women award winner.
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the industry makes shifts to virtual event marketing and adapts to digital transformation.
Amid a constantly growing digital world, remote work, and virtual trade shows and product launches, it’s important to discuss how these changes impact sales and marketing strategies. Companies that were quick to embrace digital transformation retained stable growth trajectories through this changing market— a trend we have seen across the engineering and science industry.
Listen to a recent AZO Network podcast where Michele discusses digital marketing in the engineering and science industries. She covers the following topics and more:
- Engineering marketing trends in 2020-2021
- Differences in B2B and B2C digital marketing for engineering and manufacturing firms
- Product launches in a virtual world
- Sales tactics in today’s environment and decision makers for sales deals
Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...