How to Maximize Efficiency of a Small B2B Sales Team in 7 Steps
Updated June 2026 Whether you’re a startup working through a product launch or a large enterprise operating a small division, there will probably...
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the industry makes shifts to virtual event marketing and adapts to digital transformation.
Amid a constantly growing digital world, remote work, and virtual trade shows and product launches, it’s important to discuss how these changes impact sales and marketing strategies. Companies that were quick to embrace digital transformation retained stable growth trajectories through this changing market— a trend we have seen across the engineering and science industry.
Listen to a recent AZO Network podcast where Michele discusses digital marketing in the engineering and science industries. She covers the following topics and more:
- Engineering marketing trends in 2020-2021
- Differences in B2B and B2C digital marketing for engineering and manufacturing firms
- Product launches in a virtual world
- Sales tactics in today’s environment and decision makers for sales deals
Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...