Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the industry makes shifts to virtual event marketing and adapts to digital transformation.
Amid a constantly growing digital world, remote work, and virtual trade shows and product launches, it’s important to discuss how these changes impact sales and marketing strategies. Companies that were quick to embrace digital transformation retained stable growth trajectories through this changing market— a trend we have seen across the engineering and science industry.
Listen to a recent AZO Network podcast where Michele discusses digital marketing in the engineering and science industries. She covers the following topics and more:
- Engineering marketing trends in 2020-2021
- Differences in B2B and B2C digital marketing for engineering and manufacturing firms
- Product launches in a virtual world
- Sales tactics in today’s environment and decision makers for sales deals
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...