Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the industry makes shifts to virtual event marketing and adapts to digital transformation.
Amid a constantly growing digital world, remote work, and virtual trade shows and product launches, it’s important to discuss how these changes impact sales and marketing strategies. Companies that were quick to embrace digital transformation retained stable growth trajectories through this changing market— a trend we have seen across the engineering and science industry.
Listen to a recent AZO Network podcast where Michele discusses digital marketing in the engineering and science industries. She covers the following topics and more:
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...