Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
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Michele Nichols Tue, Jan 19, 2016
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
Launch Team President Michele Nichols recently co-presented a webinar, "Business issues over the course of a Photonics company lifecycle," which discusses legal, sales and marketing strategies for growing optics and photonics companies. Slides are available to download here.
As president of the EO Western New York Chapter, Michele will be learning and discussing best practices for running highly effective organizations.
Michele will present Inbound Marketing and Marketing Roundtable educational sessions on Monday, Feb. 15 at Photonics West.
At the Annual Meeting during Photonics West, we will be talking with APOMA members about increasing member value and boosting industry exposure through the web.
At the Materials Research Society Spring 2016 conference, Michele will present two sessions, "Sales and Marketing through the Lifecycle of Your Company" and "Marketing and Sales for Scientists and Engineers."
For advice on making the most of your next event, download our Maximizing Trade Show & Event ROI Tip Sheet.
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