Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
1 min read
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
SPIE Webinar | Online, Anytime
Launch Team President Michele Nichols recently co-presented a webinar, "Business issues over the course of a Photonics company lifecycle," which discusses legal, sales and marketing strategies for growing optics and photonics companies. Slides are available to download here.
Entrepreneurs' Organization President Retreat | Park City, Utah, Jan. 30–Feb. 2
As president of the EO Western New York Chapter, Michele will be learning and discussing best practices for running highly effective organizations.
SPIE Photonics West | San Francisco, Feb. 15–18
Michele will present Inbound Marketing and Marketing Roundtable educational sessions on Monday, Feb. 15 at Photonics West.
APOMA Annual Meeting | San Francisco, Feb. 17
At the Annual Meeting during Photonics West, we will be talking with APOMA members about increasing member value and boosting industry exposure through the web.
MRS Spring Meeting & Exhibit | Phoenix, March 28–April 1
At the Materials Research Society Spring 2016 conference, Michele will present two sessions, "Sales and Marketing through the Lifecycle of Your Company" and "Marketing and Sales for Scientists and Engineers."
For advice on making the most of your next event, download our Maximizing Trade Show & Event ROI Tip Sheet.
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.