Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
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We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
SPIE Webinar | Online, Anytime
Launch Team President Michele Nichols recently co-presented a webinar, "Business issues over the course of a Photonics company lifecycle," which discusses legal, sales and marketing strategies for growing optics and photonics companies. Slides are available to download here.
Entrepreneurs' Organization President Retreat | Park City, Utah, Jan. 30–Feb. 2
As president of the EO Western New York Chapter, Michele will be learning and discussing best practices for running highly effective organizations.
SPIE Photonics West | San Francisco, Feb. 15–18
Michele will present Inbound Marketing and Marketing Roundtable educational sessions on Monday, Feb. 15 at Photonics West.
APOMA Annual Meeting | San Francisco, Feb. 17
At the Annual Meeting during Photonics West, we will be talking with APOMA members about increasing member value and boosting industry exposure through the web.
MRS Spring Meeting & Exhibit | Phoenix, March 28–April 1
At the Materials Research Society Spring 2016 conference, Michele will present two sessions, "Sales and Marketing through the Lifecycle of Your Company" and "Marketing and Sales for Scientists and Engineers."
For advice on making the most of your next event, download our Maximizing Trade Show & Event ROI Tip Sheet.
Applying the 80/20 Strategy in Advanced Manufacturing
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...
6 Apps to Help You Capture Leads at Trade Shows
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...