Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Michele Nichols Tue, Jan 14, 2014
Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
The cost per staffer is $2000 to $2500 for an average U.S. show, and when you consider opportunity cost for having valuable people out of the office, you’d better get the most out of this investment. Here are 6 steps your booth staff can take to get the most value from a tradeshow:
Exhibitor magazine recommends having 1 exhibit staffer for every 50 square feet of exhibit space; that’s 2 people for your average 10 foot booth at Photonics West. The technology companies we work with often send more. Too many people in the booth can be off-putting or even intimidating to attendees. Follow the recommendations above for extra staffers.
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