Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
1 min read
Michele Nichols Tue, Jan 14, 2014
Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
The cost per staffer is $2000 to $2500 for an average U.S. show, and when you consider opportunity cost for having valuable people out of the office, you’d better get the most out of this investment. Here are 6 steps your booth staff can take to get the most value from a tradeshow:
Exhibitor magazine recommends having 1 exhibit staffer for every 50 square feet of exhibit space; that’s 2 people for your average 10 foot booth at Photonics West. The technology companies we work with often send more. Too many people in the booth can be off-putting or even intimidating to attendees. Follow the recommendations above for extra staffers.
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
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