Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
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Generating Qualified Sales Leads at Trade Shows
In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!
As this SPIE show is smaller and geared toward technical learning, it’s no surprise that several respondents commented positively about the quality of the technical conference. Balancing this positive view were multiple comments about the overall attendee numbers and exhibitors – that both were perceived to be down from last year. One respondent pointed out that international attendance was down and government presence was missing.
While overall feelings of the survey respondents were mixed, most of our clients who exhibited, walked the show, or attended the technical conference had a successful show in terms of lead generation. They felt the smaller and slower-paced environment (compared to Photonics West) allowed for deeper and more meaningful conversations with prospective customers. Most clients came away having identified opportunities for follow up or closed a deal.
SPIE Optics + Photonics 2013 Survey Results
Download our Trade Show ROI Tip Sheet to help your prepare for your next event.
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40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.