Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
1 min read
Generating Qualified Sales Leads at Trade Shows
In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!
As this SPIE show is smaller and geared toward technical learning, it’s no surprise that several respondents commented positively about the quality of the technical conference. Balancing this positive view were multiple comments about the overall attendee numbers and exhibitors – that both were perceived to be down from last year. One respondent pointed out that international attendance was down and government presence was missing.
While overall feelings of the survey respondents were mixed, most of our clients who exhibited, walked the show, or attended the technical conference had a successful show in terms of lead generation. They felt the smaller and slower-paced environment (compared to Photonics West) allowed for deeper and more meaningful conversations with prospective customers. Most clients came away having identified opportunities for follow up or closed a deal.
SPIE Optics + Photonics 2013 Survey Results
Download our Trade Show ROI Tip Sheet to help your prepare for your next event.
Applying the 80/20 Strategy in Advanced Manufacturing
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...
6 Apps to Help You Capture Leads at Trade Shows
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...