Launch Team Inc. Marks 40 Years by Proving Reinvention Is the Real Competitive Advantage
Launch Team Inc. today marks 40 years since its founding in Rochester, New York, celebrating a milestone defined by evolving in the face of...
1 min read
Generating Qualified Sales Leads at Trade Shows
In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!
As this SPIE show is smaller and geared toward technical learning, it’s no surprise that several respondents commented positively about the quality of the technical conference. Balancing this positive view were multiple comments about the overall attendee numbers and exhibitors – that both were perceived to be down from last year. One respondent pointed out that international attendance was down and government presence was missing.
While overall feelings of the survey respondents were mixed, most of our clients who exhibited, walked the show, or attended the technical conference had a successful show in terms of lead generation. They felt the smaller and slower-paced environment (compared to Photonics West) allowed for deeper and more meaningful conversations with prospective customers. Most clients came away having identified opportunities for follow up or closed a deal.
SPIE Optics + Photonics 2013 Survey Results
Download our Trade Show ROI Tip Sheet to help your prepare for your next event.
Winning Talent and Trust in 2026
The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...
Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...