Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
1 min read
As we've previously done for Photonics West and other major tradeshows our clients attend, we asked Photonics West 2014 attendees about their lead generation success, as well as preparation and follow-up habits.
Here are a few highlights:
- Our survey respondents have consistently and overwhelmingly listed Photonics West as their best-performing show, and this year was no exception (>90% of respondents).
- On average, more respondents had 20-foot booths this year vs. 10-foot booths.
- Per 10-foot booth space, respondents gained an average of 50 leads, up from 42 last year.
- On average, more than 60% of respondents indicated that they considered their tradeshow planning effectiveness to be Good or Excellent, while about 70% marked their tradeshow follow-up effectiveness as Good or Excellent. This year no respondents indicated that their planning or follow-up was Poor, indicating a growing level of confidence in these activities.
- 100% of respondents said they follow-up with leads via email, and the percentage of respondents who said they connect with leads on social media was almost 5x what it was last year.
Check out the full survey results in our slideshow below, and see how your results compare.
Want more insight? Contact us for an assessment of your tradeshow preparation and follow-up practices.
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...