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Next week is Photonics West 2015, and once again we're sharing with you some ways to get the most value from your trip.
Photonics West is one of the most important tradeshows for lead generation for our clients in the optics and photonics industry, but tradeshows are just one piece of the puzzle. These days, your customer will have done their own reasearch and nearly made up their mind before they reach your booth. To help you keep ahead of changing buying behaviors, Michele will be presenting a marketing and sales short course and roundtable at the show.
But it's not all business at Photonics West. It's San Francisco, which means there are plenty of exciting places to visit before you board your flight home.
From technical and business presentations to up-and-coming eateries, here are ways you can both learn more and have more fun!
A couple of our favorite places to grab a bite to eat in between events are:
Looking for something new?
Want more? Novus Light Technologies Today have posted their own list of can't-miss events, including the 2015 SPIE Startup Challenge and Startup Alley.
What are your favorite events and places? How are you optimizing your schedule to learn more and sell more at Photonics West?
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