Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long marathon of campaign planning and marketing & sales strategy both pre and post-show. Launch Team President, Michele Nichols, chats with the Director of Sales at SPIE, Jeff Nichols, about trade show planning and how to get the greatest ROI at Photonics West.

Trade Show Resources:

• Definitive Trade Show Planning Kit
• Trade Show Trip Tracker
• Smart Moves for Trade Shows in 2023/2024
• 5 Apps to Help You Capture Leads at Trade Shows