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Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long marathon of campaign planning and marketing & sales strategy both pre and post-show. Launch Team President, Michele Nichols, chats with the Director of Sales at SPIE, Jeff Nichols, about trade show planning and how to get the greatest ROI at Photonics West.

 

Trade Show Resources:

Boosting ROI in Marketing Campaigns with Digital Asset Management

Boosting ROI in Marketing Campaigns with Digital Asset Management

Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...

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Celebrating Our 40-year Anniversary with Leadership Promotions

Celebrating Our 40-year Anniversary with Leadership Promotions

2026 marks Launch Team’s 40th anniversary, and we’re celebrating decades of helping companies grow, adapt, and thrive. Leading up to this milestone,...

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Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI

Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI

In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...

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