Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Mary Crowley Thu, Dec 21, 2023

Marketing Strategy Trade Show Strategy
Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long marathon of campaign planning and marketing & sales strategy both pre and post-show. Launch Team President, Michele Nichols, chats with the Director of Sales at SPIE, Jeff Nichols, about trade show planning and how to get the greatest ROI at Photonics West.

 

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