Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Mary Crowley Thu, Dec 21, 2023

Marketing Strategy Trade Show Strategy
Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long marathon of campaign planning and marketing & sales strategy both pre and post-show. Launch Team President, Michele Nichols, chats with the Director of Sales at SPIE, Jeff Nichols, about trade show planning and how to get the greatest ROI at Photonics West.

 

Trade Show Resources:
Building Your Marketing Team: When to Choose a B2B Marketing Agency

Building Your Marketing Team: When to Choose a B2B Marketing Agency

Michele Nichols: Fri, May 01, 2026

Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...

Marketing Strategy
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Q1 Industry Lookback, and How to Capitalize in Q2

Q1 Industry Lookback, and How to Capitalize in Q2

Michele Nichols: Tue, Apr 28, 2026

“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...

Business Insights Marketing Strategy
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40 Ideas on the Future of B2B Marketing

40 Ideas on the Future of B2B Marketing

Michele Nichols: Fri, Apr 17, 2026

As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.

Business Insights Marketing Strategy
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