Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Mary Crowley Thu, Dec 21, 2023

Marketing Strategy Trade Show Strategy
Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long marathon of campaign planning and marketing & sales strategy both pre and post-show. Launch Team President, Michele Nichols, chats with the Director of Sales at SPIE, Jeff Nichols, about trade show planning and how to get the greatest ROI at Photonics West.

 

Trade Show Resources:
AI Roundtable Discussion

AI Roundtable Discussion

Michele Nichols: Mon, Sep 30, 2024

The AI landscape is evolving rapidly. While some organizations have fully embraced AI, others are still taking their first steps. Recently, we...

Strategic Planning Transformation
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Improving Employee Engagement and Adoption to Drive Revenue

Improving Employee Engagement and Adoption to Drive Revenue

Michele Nichols: Thu, Sep 19, 2024

Internal Communications and Change Management Matter to Results With the rise of SaaS platforms, many industries have changed the way they price and...

Change Management employee engagement HealthTech
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AI in Industrial B2B Companies Right Now

AI in Industrial B2B Companies Right Now

Michele Nichols: Wed, Sep 11, 2024

Every other headline is AI and, despite the hype, your competitors are already realizing productivity gains from AI. In most B2B technology...

Strategic Planning Transformation
Read More