Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Mary Crowley Thu, Dec 21, 2023

Marketing Strategy Trade Show Strategy
Photonics West Prep: A Conversation with SPIE's Jeff Nichols

Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long marathon of campaign planning and marketing & sales strategy both pre and post-show. Launch Team President, Michele Nichols, chats with the Director of Sales at SPIE, Jeff Nichols, about trade show planning and how to get the greatest ROI at Photonics West.

 

Trade Show Resources:
Navigating Competitive Landscapes in 2025

Navigating Competitive Landscapes in 2025

Michele Nichols: Mon, Jun 16, 2025

In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...

Marketing Strategy Social Media Branding and Identity Strategic Planning
Read More
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

Meghan Maloney: Sun, Jun 01, 2025

Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...

Company News Internal Communication Strategic Planning Tariff
Read More
Get Ahead with Grant Opportunities for Optics & Photonics

Get Ahead with Grant Opportunities for Optics & Photonics

Aimee Schenck: Fri, May 02, 2025

Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...

Optics Branding and Identity
Read More