Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are revolutionizing the way businesses approach their marketing strategies by enabling high levels of efficiency, increased personalization, and improved customer experiences. The marketing industry is now leveraging AI and Automation. We’ll explore the top 5 AI and Automation techniques that every marketer should be aware of.
Mary Crowley
Recent posts by Mary Crowley
3 min read
Effective AI and Automation Techniques in Marketing
By Mary Crowley on Wed, May 10, 2023
Topics: Business Insights Marketing Automation
1 min read
Market Outlook for Advanced Manufacturing
By Mary Crowley on Thu, Nov 17, 2022
Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023? In this video, Michele Nichols, President of Launch Team, shares growth rates, opportunities, and trends, including winning strategies on how to create a competitive advantage in light of market forces. She also covers what advanced manufacturers can expect in the coming months and years.
Topics: Business Insights Market Research Manufacturing
3 min read
HubSpot's INBOUND 2022: 3 Smart Marketing Tips
By Mary Crowley on Wed, Oct 19, 2022
The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing professionals and leaders. This year's conference was no exception and as a HubSpot Platinum partner, we came away with new approaches to try, current best practices, and good reminders for us and our clients.
Topics: Business Insights Inbound Marketing Social Media
1 min read
The Current State of Marketing Budgets: Our Survey Results
By Mary Crowley on Fri, Aug 12, 2022
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year results and their approach to budgeting and planning for the coming year.
Topics: Business Insights Strategic Planning Marketing and Sales Alignment
3 min read
What Does Good Internal Communication Look Like in a Hybrid Environment?
By Mary Crowley on Thu, Jul 21, 2022
There is no new normal. Every company we work with is experimenting with work modes, fully back in office, remote, and hybrid work environments. A recent Accenture survey revealed that 83% of workers say a hybrid model would be optimal for them. Given the competition for top talent, high-growth organizations are enabling productivity anywhere workforce models.
Topics: Marketing Strategy Internal Communication employee engagement
3 min read
Rochester's Green Technology Movement
By Mary Crowley on Wed, Jun 29, 2022
New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100% zero-emission electricity by 2040, 70% renewable energy generation by 2030, and economy-wide carbon neutrality.
Experts predict cleantech will increase jobs, drive the development of new technologies, and strengthen both the regional and state economies. Already, investments in cleantech have created approximately 158,000 jobs in New York’s clean energy sector, just in the year 2020.
Topics: Business Insights Change and Innovation USA Tech Manufacturing Transformation
4 min read
Culture and Brand Building Q&A – Webinar with AZO
By Mary Crowley on Fri, Jun 10, 2022
With workforce shortages hampering many companies’ growth and changing customer expectations, culture and brand are more important than ever. Strong brands ring true internally and externally, so you can’t effectively address brand without addressing culture.
Michele Nichols, President of Launch Team, sat down with the AZO Network to bring insights from the latest research on company culture, brand building, and creating an authentic competitive advantage. During the webinar, Michele discussed actionable ways to attract and retain employees and customers and answered audience questions. You can also watch the full recorded webinar here.
Topics: Branding and Identity Organizational Culture
2 min read
Gamification: A New Way of Engaging Employees
By Mary Crowley on Wed, Jun 01, 2022
In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team. Gamification uses game elements in a non-gaming context, a concept that has been helping companies to improve employee engagement and outcomes.
Topics: Change and Innovation Marketing and Sales Alignment employee engagement
3 min read
Measuring the Value of Your Brand and Culture in B2B
By Mary Crowley on Mon, Feb 21, 2022
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value of your business culture will ultimately drive authenticity within your organization.
Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Client Relations Branding and Identity
2 min read
9 Ways to Leverage Culture to Strengthen Your Brand
By Mary Crowley on Wed, Feb 09, 2022
Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business culture matters more than ever to ensure a positive customer experience and win the war for talent. Brand development based on a strong culture supports connection, growth, and sustainability within the working environment. Take a look at 9 ways you can leverage culture in your company to help strengthen your brand and promote a positive company.
Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Branding and Identity employee engagement
4 min read
2021 Success Stories: Website Optimization, Rebranding, Inbound Content, and Social Media Ads
By Mary Crowley on Fri, Dec 17, 2021
With a year full of new challenges, the ups and downs of the Pandemic, and managing hybrid work we wanted to take a moment to share some of our client wins from this year. Dive into the 2021 success stories of our clients.
Topics: Company News Marketing Metrics Client Relations
2 min read
Let's Talk about Privacy
By Mary Crowley on Wed, Nov 17, 2021
The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts of changes happening, it ultimately will affect the marketers, advertisers, and web developers on the other side. So, what exactly is happening and how might it affect you?