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Mary Crowley


Recent posts by Mary Crowley

4 min read

Culture and Brand Building Q&A – Webinar with AZO

By Mary Crowley on Fri, Jun 10, 2022

With workforce shortages hampering many companies’ growth and changing customer expectations, culture and brand are more important than ever. Strong brands ring true internally and externally, so you can’t effectively address brand without addressing culture.

Michele Nichols, President of Launch Team, sat down with the AZO Network to bring insights from the latest research on company culture, brand building, and creating an authentic competitive advantage. During the webinar, Michele discussed actionable ways to attract and retain employees and customers and answered audience questions. You can also watch the full recorded webinar here.

Topics: Branding and Identity Organizational Culture
2 min read

Gamification: A New Way of Engaging Employees

By Mary Crowley on Wed, Jun 01, 2022

In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team. Gamification uses game elements in a non-gaming context, a concept that has been helping companies to improve employee engagement and outcomes.

Topics: Change and Innovation Marketing and Sales Alignment employee engagement
3 min read

Measuring the Value of Your Brand and Culture in B2B

By Mary Crowley on Mon, Feb 21, 2022

The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought of as hard to define, measure, and manage, it’s important to understand the impact of brand equity on profit margin, customer acquisition, and customer retention. Being able to measure the value of your business culture will ultimately drive authenticity within your organization.

Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Client Relations Branding and Identity
2 min read

9 Ways to Leverage Culture to Strengthen Your Brand

By Mary Crowley on Wed, Feb 09, 2022

Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business culture matters more than ever to ensure a positive customer experience and win the war for talent. Brand development based on a strong culture supports connection, growth, and sustainability within the working environment. Take a look at 9 ways you can leverage culture in your company to help strengthen your brand and promote a positive company.

Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics Branding and Identity employee engagement
4 min read

2021 Success Stories: Website Optimization, Rebranding, Inbound Content, and Social Media Ads

By Mary Crowley on Fri, Dec 17, 2021

With a year full of new challenges, the ups and downs of the Pandemic, and managing hybrid work we wanted to take a moment to share some of our client wins from this year. Dive into the 2021 success stories of our clients.

Topics: Company News Marketing Metrics Client Relations
2 min read

Let's Talk about Privacy

By Mary Crowley on Wed, Nov 17, 2021

The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts of changes happening, it ultimately will affect the marketers, advertisers, and web developers on the other side. So, what exactly is happening and how might it affect you?

Topics: Business Insights Change and Innovation