Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023? In this video, Michele Nichols, President of Launch Team, shares growth rates, opportunities, and trends, including winning strategies on how to create a competitive advantage in light of market forces. She also covers what advanced manufacturers can expect in the coming months and years.
Looking for more resources? Check out our other presentations from FABTECH 2022 including attracting and retaining a skilled workforce and creating a predictable pipeline for growth that matches your capacity and highest-value work.
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
Marketing KPIs & Benchmarks for 2025
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...