Photonics West 2024

Michele's presentation "Strategic Positioning for Growth & Change" explores trends and strategies to help position your company for success in a dynamic and challenging marketplace faced with workforce shortages, and an evolving customer base.

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Michele Nichols


Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as consultant to leaders of tech and advanced manufacturing companies.

Michele develops and defines winning PR and marketing strategies for optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and over 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.

  • Launch Team Inc., President, VP of Operations
  • The Sharrow Group, Acting VP of Marketing
  • Bristol Management Services, Operations Manager
  • Benzigers, Inc., Front Line Manager
  • M.B.A., St. John Fisher College
  • B.A. Business Management, State University of NY at Fredonia


A Marketing Speaker for a Technical Audience

Known as a thought leader and innovator among her clients, peers, and colleagues, Michele's presentations provide opportunities to learn best practices for utilizing and applying proven marketing techniques. Book Michele for your next event.

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