The Definitive Trade Show Planning Kit

Building a better business case for trade shows

Do you wonder if you're getting the most out of your trade show investments? You are not alone. Get the tools to help you execute and win your trade show strategy. Trade shows are an important part of most B2B company's sales and marketing strategies. It's valuable face to face time with your target audience and industry influencers. But, how do you know if the show is a success? Because trade shows require significant investment, realizing strong ROI requires proper planning, execution and follow through. The tools provided in our kit will help you document your plan, chart your goals and ROI expectations, and communicate roles and responsibilities to your team. If your company's reasoning for exhibiting at a trade show is "because we always go to this show", then you need these tools to help build a better business case!

Here's what comes with our kit:

  • Trade Show Guide for B2B Companies: Get a rundown of pre-show planning topics and activities, suggestions for actively engaging with attendees at the show and post-show follow-up best practices.
  • Trade Show Planner: Use this planning template to set trade show goals, define your approach to meet objectives, and map out key pre and post show activities - including dates and owners.
  • Event Staff Training Presentation: Use this PowerPoint template to review goals, assignments, pitches and strategies with your team before a show. A great way to get everyone on the same page and set expectations.
  • Trade Show Packing List: This is our quick, down and dirty list of must have items when packing for a trade show.
Download the planning kit today