Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways to connect and reconnect with prospects; however, preparing for them can be a daunting task. Inevitably you will forget something, but it helps to be prepared. Before the craziness begins, before the deadlines are breathing down your neck and UPS is knocking on your door, take ten minutes to write out a list of things that you need to take. For guidance, I read a great article by Candy Adams, “Don’t Leave Home Without It.”
Thanks to Candy, we now have a great place to start:
Print this list out and put it in your trade show folder.
If you need help with your trade show presence, Launch Team can help. Check out some of the booths we've designed, and contact us with any questions.
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