Foundational Marketing Assets: Corporate Photography
An Overlooked Brand Asset Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it...
Optics (5)
PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog
New Optics Marketing Blog OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new...
Elements of an Actionable Strategic Plan
In my recent blog post in the optics and photonics magazine OptoIQ, I cover a business strategy process and how to write a business plan your team...
Marketing ROI - How to Tell if Your Email Marketing is Working
Does email marketing still work? It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email...
Optics Marketing Review: Booth Review at Photonics West 2012
Booth Review: From the Trade Show Floor Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in...
