Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
New Optics Marketing Blog
OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.
The OptoIQ blog provides insights about marketing strategy and approaches that achieve business goals in these markets. The blog will feature semi-monthly columns on marketing and workforce development pipeline topics, with ideas and techniques that are applicable for growing optics and photonics companies.
Future posts will cover:
- Sales and marketing best practices and metrics for optics and photonics
- Innovation models from best-in-class companies
- Defining your company’s value proposition
- Growing your own talent: training programs of Sydor Optics and Optimax
- Projects and resources to increase industry awareness in new high school grads
Applying the 80/20 Strategy in Advanced Manufacturing
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...
6 Apps to Help You Capture Leads at Trade Shows
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...