Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
New Optics Marketing Blog
OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.
The OptoIQ blog provides insights about marketing strategy and approaches that achieve business goals in these markets. The blog will feature semi-monthly columns on marketing and workforce development pipeline topics, with ideas and techniques that are applicable for growing optics and photonics companies.
Future posts will cover:
- Sales and marketing best practices and metrics for optics and photonics
- Innovation models from best-in-class companies
- Defining your company’s value proposition
- Growing your own talent: training programs of Sydor Optics and Optimax
- Projects and resources to increase industry awareness in new high school grads
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...