Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
New Optics Marketing Blog
OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.
The OptoIQ blog provides insights about marketing strategy and approaches that achieve business goals in these markets. The blog will feature semi-monthly columns on marketing and workforce development pipeline topics, with ideas and techniques that are applicable for growing optics and photonics companies.
Future posts will cover:
- Sales and marketing best practices and metrics for optics and photonics
- Innovation models from best-in-class companies
- Defining your company’s value proposition
- Growing your own talent: training programs of Sydor Optics and Optimax
- Projects and resources to increase industry awareness in new high school grads
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...
