Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
John Veckerelli Tue, May 29, 2012
OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.
The OptoIQ blog provides insights about marketing strategy and approaches that achieve business goals in these markets. The blog will feature semi-monthly columns on marketing and workforce development pipeline topics, with ideas and techniques that are applicable for growing optics and photonics companies.
Future posts will cover:
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...